About me

I’m at my best where design and product meet — turning messy problems into simple, scalable solutions. I love combining the patterns in data with the stories from users, because that’s where the real opportunities emerge.

What motivates me most is seeing impact: whether it’s crafting experiences that feel effortless and empowering, or helping a team unlock faster delivery and better outcomes. I still get energy from the craft of solving complex UX challenges, even as I’ve taken on broader product and team leadership.

Outside of work, I’m a passionate baseballer and live off-grid on 30 acres of bushland I’m regenerating. I love building automation and smart tools to make our “off-grid paradise” work better — a long, patient project that keeps me grounded and reminds me that good things are built step by step.